I’m willing to bet you already know a lot about Facebook Ads. Facebook is still the most widely used social media platform with roughly 2.54 billion active daily users.
Because of Facebook’s algorithm, non-paid content from family and friends are given priority in users’ feeds, making Facebook advertising a must for local businesses.
The good news is it’s easy to use Facebook Ads to drive traffic to your website and increase conversions. The key is choosing the right objective and then designing an ad that will help you accomplish it.
Here’s what you need to know.
What is a Facebook Conversion Ad?
Any time you create an ad on Facebook, you must choose the type of ad you want to run.
The options are:
- Get more website visitors
- Boost a post
- Get more messages
- Promote your page
- Get more calls
- Get more leads
For conversions, you should choose the “Get more website visitors” option. That’s the one that will allow you to advertise to your target audience while enticing them to visit your website with a single click.
How to Choose a Facebook Conversion Objective
While you need to increase traffic to your website to increase your conversions, you also need to choose a conversion objective.
Depending upon the nature of your business and your marketing goals, your conversion objective could be any of the following:
- Opt-ins to build your list
- Opt-ins to generate leads
- Downloads of a lead magnet
- Sales of your products
Whatever objective you specify, Facebook will provide you with a pixel (a…