More than 47% of surveyed small-medium scale business owners plan to spend $ 10k for their annual content marketing efforts
Since everyday social posting is a mandate, it is difficult for marketers to ensure consistency, it is imperative to use tools to streamline content
Automated tools for language and user experience monitoring will ensure that even the smallet content offers a well rounded user experience
Content is not the king; it is the kingdom. Since everyone is trying to cement a lasting impact in the digital spectrum, content marketers have a greater role to adorn. So if you stumble across CCO (Chief Content Officer) profiles, do not be surprised. That’s actually the trend to arrive simply because the content is rapidly emerging as a standalone vertical across organizations. More than 47% of surveyed small-medium scale business owners plan to spend USD 10k for their annual content marketing efforts. As a result, achieving volume and value of content is of paramount importance for everyone and tools are the key differentiator in ensuring the same.
For everyone aiming a wider digital footprint, here’s the list of tools that you must have.
Hootsuite – Social Scheduling & Optimization
Despite a growing number of alternatives in this segment, Hootsuite continues to be my favorite platform. Over the years, the scope of content marketing has expanded beyond production only. Today, it is a strategic vertical and completely covers distribution. Hootsuite helps in…