In travel, timing is everything.
Travellers need to know the right time to book, the right time to travel and how to save time by booking through travel agents.
Good itineraries and tours rely on perfect timing to align the flight arrival with the airport pickup, to make sure travellers arrive at their hotel within check-in time, and to choose experiences that fit the travellers daily schedule while factoring in meals and transfers.
Placing importance on timeliness is also a critical tool for travel marketers and having real-time, up-to-date data will provide more certainty that your ads are reaching the right people.
You need to get your available inventory in front of people who are looking to buy now so you know your business is presenting the right message to the right traveller at the right time.
To make sure you get your message in front of travellers who already have their credit cards in their hands, make sure your data isn’t stale.
The easiest way to target the right travellers is to make sure you have the right data.
Say you own a hotel that has vacant rooms in Sydney tonight. Clearly, there is no point showing travellers an offer for a sale that takes place in three days when you could target someone who wants to book tonight instead.
Likewise, if you need to fill a seat on a flight from Sydney to Hong Kong next week, it would be pointless advertising to someone who is looking to take off tomorrow. Without using the right data in a timely way, this will only…