This is everything an entrepreneur should know to keep abreast of the SEO market.
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If you’re dealing with any online endeavor, chances are you’re SEO-obsessed. Without SEO, there’s no way to get ahead of the competition in today’s flooded market. This is precisely why the SEO software market has started to grow exponentially in recent years, with some predictions claiming growth of about $740 million by 2024.
The matter of SEO
SEO presents a process of ranking a website in the search results of search engines in regards to the searched term (i.e. keywords.)
The higher the site’s ranking in the Search Engine Results Pages (SERPs), the higher the traffic. A higher flow of organic visitors makes the website more popular, the business in question more successful and the brand more reputable and visible. Keeping up with the latest SEO trends provides the brands with an opportunity to reach a wider audience, differentiate themselves from the competition, and aim for a higher ROI when it comes to marketing.
This has triggered the rise of special SEO software that delivers an easy solution for all SEO essentials such as keyword search and…