FCB Chicago received eight One Show Gold Pencils this year. They include four Golds with FCBX, Lord + Thomas and Current Global, all in Chicago, for the City of Chicago “Boards of Change” (three in Design, one in Digital Craft), three with FCB New York, Lord + Thomas, and Myles Beeson, both in Chicago, for Michelob ULTRA “Contract for Change” in Integrated, Print and Public Relations, and one with Lord + Thomas for Chicago Public Library “Live from the Library” in Social Media.
FCB wasn’t the only agency to represent the midwest at the One Show. DDB Chicago won Bronze and Gold Pencils for Miller Lite’s Farewell Work Holiday Parties in the Branded Entertainment Category. The agency, along with Another Country, also won Gold for their work for Starburst Swirlers in the Mobile Category. DDB also won a gold for the same work in the Digital/Interactive Categories.
Pencil – OS-53391 – IP & Products – Physical Product – SC Johnson, Baygon – Light for Hope
Merit – OS-53263 – Branded Entertainment – Experiential – Virtual Events – Livestream – Brown-Forman, Old Forester – Kentucky Turtle Derby
Merit – OS-53266 – Branded Entertainment – Innovation in Lockdown – Brown-Forman, Old Forester – Kentucky Turtle Derby
Merit – OS-53350 – Interactive & Online – Online Advertising – Display Ads – SC Johnson, Ziploc – Leftover Recipes
Ogilvy Chicago took home a Bronze for SC Johnson/Pledge Trendiest…