In order to come up on top, social platforms are constantly adapting and introducing new tools to rival their counterparts.
In just a few days, we have seen announcements from both YouTube and TikTok who are launching new funds and features in order to become the app that can offer its users the best experience.
Youtube set to pay creators $100million for using Shorts, its TikTok competitor
Since YouTube launched it’s ‘Shorts’ feature in the US in March, up until now, there hasn’t been a built-in way for creators to make money from their Shorts content.
With competitors TikTok and Instagram Reels introducing funds to monetise creators on their swipe through short video platforms, YouTube has decided to take a similar approach.
It is yet to be confirmed how much exactly creators will be able to earn from YouTube Shorts. The plan is for YouTube to reach out to creators each month who have excellent engagement on their Shorts, offering payment from the $100 million fund pot – which is half of the amount of TikTok’s creator fund.
To begin with, only Shorts creators in the US and India — the two regions in which Shorts has launched — will be in with the chance of receiving payment from YouTube. The platform plans to continue rolling out Shorts and Shorts payments across more regions in the future.
TikTok to test in app shopping to rival Facebook
As YouTube works towards offering tools similar to TikTok, TikTok has its own…