- Wendy’s is expanding its partnership with Adult Swim’s “Rick and Morty” ahead of the show’s fifth season, which premieres on June 20, per a press release.
- The effort includes two show-themed mixes available at Coca-Cola Freestyle machines at Wendy’s locations (from June 16 to Aug. 22), free delivery via the Wendy’s app (June 17 to July 1) and a restaurant pop-up that will convert a Los Angeles-area Wendy’s into Morty’s (June 18-20).
- The push, which also includes custom content on linear and digital channels, sees Wendy’s deepening its relationship with a hit show that’s become a frequent brand partner while embracing consumer behaviors that have evolved due to the pandemic.
Wendy’s expanded partnership with “Rick and Morty” sees the fast food chain tying with the hit show in several ways as part of its efforts to engage younger consumers. The multichannel push aligns with evolving consumer behaviors, like those around delivery and content consumption — many of which changed during the pandemic and are settling into a new normal as vaccines continue to roll out and the economy reopens.
“We love finding authentic ways to connect with this passionate fanbase and are excited to extend the Rick and Morty experience into our menu, incredible content and great delivery deals all season long,” Wendy’s CMO Carl Loredo said in the press release.
The free in-app delivery offer seeks to engage consumers who have increasingly…