Ogilvy Malaysia has appointed Alicia Yap (pictured left) as executive group director and Moheeta Tamrakar (pictured right) as director of experience and social, to further strengthen its digital capabilities.
In her new role in the Kuala Lumpur office, Yap’s focus will be to nurture agency-wide client relationships across the engagement lifecycle, while driving creativity and brand-building that amplify value and impact. Tamrakar will lead the digital offensive line-up and complement Ogilvy’s agile solutions across multiple channels and touchpoints, to empower clients through data-infused digital experiences.
According to the agency, Yap has been with the network for over 20 years. She spent 10 years in the Shanghai office accelerating her knowledge, building a portfolio of major brands across the FMCG, finance, logistics, hospitality, and technology sectors, gaining experience in integrated marketing, advertising communications, engagement and e-customer relationship marketing. Prior to joining Ogilvy, Yap was at Naga DDB in Malaysia and Mather Advertising in Vietnam. She moved to OgilvyOne Singapore where her primary focus was supporting global multinational accounts.
Meanwhile, Tamrakar joins Ogilvy from AirAsia where she infused data into communications while managing reputation management for brands within the Group. With experience in different facets of communications such as digital analytics, crisis management, direct response marketing, social CRM and…