Another week, another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see what business is on the move (and why it matters) below, then head over to our Business on the Move hub to read about more market maneuvers.
Over the past seven days, we’ve seen fresh appointments, reviews and acquisitions at Lenovo, Virgin Atlantic and Copa90.
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If you’ve got a business on the move story for us, send it to email@example.com for consideration before next Thursday.
Lucky Generals has been appointed as the lead creative agency for Virgin Atlantic following a competitive three-way pitch. The agency beat out Mother and Uncommon Creative Studios to become responsible for the multi-brand platform, which includes Virgin Atlantic Cargo and Virgin Atlantic Holidays.
Taproot Dentsu has been awarded the creative mandate for the forthcoming campaign of the leading tech giant Lenovo. The agency won the mandate following a multi-agency pitch and will now service the account from its Mumbai office. The campaign will focus on Lenovo’s smart and innovative offerings. It aims to carry the Lenovo story forward in the Indian market.
The Royal National Lifeboat Institution (RNLI) has appointed global independent creative and…