Creative youngsters can make a decent career in digital marketing in the foreseeable future. Almost every company, big or small, requires some form of digital marketing. So you can prepare yourself to work for (or start) an agency that does their digital marketing. A bachelor’s or master’s degree and certificate in digital marketing would help.
Some of the areas a digital marketer can work in-
User Experience (UX)
Here, you would specialize in designing a website that is easy to navigate and adapts well to mobile screens. Aesthetically pleasing, intuitive, and easy to load interfaces are preferred by most customers.
Any brand needs a lot of content to keep its campaign/website looking fresh. A content writer/manager must have a plan to stock up on text, images, videos, and ads needed to build a brand. A website or a social media page gets a lot of hits only when the content is regularly updated, and relevant- you have to use the right keywords in your content. Also, the content on a landing page must match what the customer was looking for. Content writers are in great demand.
SEO (Search Engine Optimisation)
Keeping track of and improving where your brand appears in a search by a potential customer, is what an SEO manager does. The higher your position in a search result, the better. It requires an understanding of search crawlers and algorithms used by Google and other engines. A variety of strategies are required to optimize your content/website.