Starting a new digital business is scary but many unemployed workers decided the pandemic offered a great opportunity to work for themselves. Dubbed ‘the COVID entrepreneurs’, more than 4.4 million new digital businesses started over the last year, as a result of the global pandemic and changing employment patterns. Folks facing chronic unemployment due to the pandemic and related factors, decided now was the perfect time to go out there and take charge of their careers by working for themselves.
Starting a digital business at any time is difficult, let alone during a pandemic when there’s a lot of competition for scarce consumer dollars, supply chain disruptions, and a lot of noise distracting from commercial efforts. But with the right strategy and some hard work, you can grow your digital business to replace your income or, even better, to employ some of the many people who lost their jobs during the pandemic.
Explore how you can boost your digital business in six steps.
6 Steps to build your digital business
Create a professional website
A website is an essential tool for your business. Consumers (at least 26% of them) don’t trust brands without a website and 70% of consumers say trust is more important to brand choice now than in the past.
Not only does a professional website increase trust in your business, but it also helps people searching the internet find your business, whether you have a physical location or only a virtual space, such as an e-commerce…