Reports To: CEO
Location: Santa Cruz, CA
Lookout’s mission is an unusual one for a news company: Help make our communities a better place for all who live in them. Consequently, robust audience engagement — both to drive our community betterment mission and our business model — is fundamental to Lookout’s new model.
Reader engagement, satisfaction and revenue drives our whole team’s work. The Director of Audience Development and Growth Marketing embraces Lookout’s model, and the crucial journalistic mission it supports, and possesses the strategic and tactical chops to bring it fully to life, both through newsroom and revenue functions.
Building on an initial six months of success, the Director of Audience Development and Growth Marketing spearheads our full audience lifecycle strategy, from identifying qualified audiences and drawing them in, to building healthy habit-forming reader relationships to ultimately fostering paid membership growth, all of which put Lookout squarely on the path to rapid audience-supported success.
This position works closely with both Lookout’s newsroom and business teams, focusing on two key areas:
- Leads audience development, working within and collaborating with the newsroom. The everyday goal: identify key, new audiences to reach and build two-way relationships with the diverse spectrum of readers that Lookout serves, matching how they want to read with what they want to read, using and…