Facebook published its quarterly report on “Topics to Watch,” which highlights the rising topics of conversation on Facebook and Instagram in the US.
This report reveals ways people are embracing post-pandemic life as businesses and borders begin to open again.
Knowing what’s on the top of users’ minds can help marketers stay connected with their audience by contributing to discussions that are most relevant right now.
Let’s take a look at the top four topics to watch on Facebook and Instagram.
Discussions around travel photography are growing at a rate of 2.65x year-over-year and 1.18x month-over-month.
The growth is driven by users travelling again and sharing their own photos, and by others using the photos as a source of inspiration for their next trip.
“In light of pandemic travel restrictions and lockdowns both nationwide and worldwide, people now have a deeper appreciation for being able to travel. And as people begin to go on their next adventure, they’re looking to capture the big—and small—moments and share these photographs on social channels.”
Discussions around streetwear are growing at a rate of 2.57x year-over-year and 1.22x month-over-month.
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The growth in conversations around streetwear is driven by peoples’ preference for comfortable yet stylish clothing, which is a trend that took off during the pandemic.
People are holding onto the hobbies, habits, and fashions they picked up…