The American cannabis industry is experiencing an unprecedented boom. The legal cannabis market as of April 2021 is made up of over 10,000 businesses and spans 28 medical and 16 medical/recreational states plus the District of Columbia—ironically, given its uncertain federal status. Only 6 states remain where cannabis is totally illegal.
As the trend toward legalization continues, the space is experiencing rapid growth, with the marijuana industry itself worth $61 billion as of 2021. In 2020, several leading cannabis states—California, Colorado, Oregon, and Washington—broke cannabis sales records.
About This Guide
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Overview of the Cannabis Industry
Legal cannabis has generated cottage industries nationwide, including both ancillary and plant-touching businesses. Ancillary operations include delivery apps, PoS systems, armored cars, and IoT soil regulators. Plant-touching businesses include dispensaries, consumer-packaged goods, and multi-state operations.
Even though they traditionally rely heavily on tactics such as email marketing, it is…