Communication has totally transformed in the last decade, and it favors a digital-first approach. For B2B entrepreneurs, modern sales strategy will likely include social media posts, placement in online magazines or newspapers, and digital advertisements. But this isn’t the only way to reach your customers. You can rely on these three traditional B2B sales tactics to reach new and existing clients, you just need to know how to execute them correctly.
Craft Thoughtful Direct Messages on Social Platforms
Chances are that you and most of your prospective clients get countless messages, emails, and social notifications daily. When it comes to B2B sales, you need to know the line between a meaningful outreach and spam. Reaching out directly through platforms like LinkedIn can provide an easy point of contact and generate relevant leads for your company.
One of the best reasons to use LinkedIn for outreach is that the potential client (or even potential employee) can immediately see who you are, what your company does, and your digital track record. This adds credibility to your message and provides more engagement than an email from an unknown sender.
When you use LinkedIn for direct outreach, make sure that you personalize your messages. Only send notes to a few people; don’t send spam to an excessive amount of potential clients. Curate a list of people you want to get…