Email marketing is probably the highest-value marketing strategy to grow your business. Businesses of all sizes are using email marketing to reach their new and existing audience. If done right, email copywriting can be the driving force of your business growth. Besides, email marketing is a highly cost-effective strategy. One study shows that it can earn you an incredibly high ROI of $44 for every dollar spent.
The hardest part is getting your audience to open and actually read the emails. So, to make your subscribers open the email and read it, you have to visualize your audience and create emails with the reader in mind.
Are you struggling with writing an email marketing copy that converts?
In this post, we have listed 7 Email Copywriting Tips that will help improve conversions and get more leads and sales.
1. Grab Attention with a Compelling Subject Line
First things first! Give maximum time to crafting an engaging subject line that will prompt your recipient to open the email. As stated above, the most challenging part about a marketing email is to get your audience to open it. You only have a few seconds to engage your customers in their inbox. You may not like it, but the fact is about 80% of emails get deleted immediately.
It’s the subject line that will decide the fate of your email, which means either the recipient will open it, delete it or report it as spam. Although a subject line takes up the least space, we recommend you spend the most time…