A recent study conducted by the Content Marketing Institute found content to be one of the most effective ways to promote a business, with over half of all marketers using content to reach potential customers.
Yet many law firms sleep on content marketing due to common misconceptions, such as that legal content is boring or that content marketing doesn’t work for the legal niche. In reality, nothing could be farther from the truth.
Content marketing is a powerful vessel for sharing your expertise with the world, attracting organic traffic, and converting visitors into clients.
Here’s why content marketing matters for law firms and how to create your own effective content marketing strategy for 2021.
What is Content Marketing?
Content marketing is a type of digital marketing that involves using content to generate brand awareness, drive social media engagement, attract website visitors, or otherwise grow your business both online and offline. Content marketing can take on many forms and generate many types of results for businesses.
Law firm content marketing, in particular, is a law firm digital marketing strategy that works through creating and distributing content that draws in potential clients to your law firm. This can include email content, social media content, blog content, video content, ebooks, and beyond.
Benefits of Content Marketing for Law Firms
Law firm content marketing is about much more than publishing a few blog posts or…