Facebook has announced a range of new initiatives tied into this year’s Cannes LIONS marketing and advertising summit, which, due to COVID-19, will be a virtual event, with sessions live-streamed over the next week.
Facebook’s team will take part in a range of events, providing insight into how brands are making best use of the platform’s ad tools and processes.
And for marketers, that could provide some valuable insight – here are the key sessions where Facebook staff will be taking part:
- Why Creativity Matters – Join Alvin Bowles, Vice President of Business Engineering and Partner Solutions, in conversation with Kirk McDonald, CEO of GroupM NA, to hear how Facebook and its partners are innovating in the creative space.
- The Big Leap – Mark D’Arcy, Vice President of Global Business Marketing and Chief Creative Officer, shares his perspective on three key shifts — catalyzed over the last year — that are empowering people and that will shape the future of business and marketing.
- The Future of the Creator Economy – Join Fidji Simo, Head of Facebook app and Axios Media Reporter, Sara Fischer, for a conversation about how businesses and creators are taking leaps into new revenue streams, reaching new audiences with tools that push creative boundaries, and the steps Facebook Inc. is taking to become the main destination for emerging and established creators. Then, hear first-hand from one of the industry’s top creators — actress, writer, and…