Good Sport beverage
Source: Good Sport
It started as a secret between Michelle McBride, her son, Beau, and the business idea derived from drinking milk.
McBride, 48, is the founder of GoodSport, a sports hydration drink made from milk elements. The beverage company launched in February, and after a solid start, GoodSport will seek up to $15 million in its funding round.
In an interview with CNBC, McBride said her product is a “truly effective hydration” sports beverage made from cow’s milk. Early investors of the company include Major League Baseball legend Ken Griffey Jr. and former San Francisco 49ers icon Ronnie Lott.
“I wasn’t trying to do something cool with milk,” McBride said. “I made it from milk because it’s the vehicle that allows us to provide superior hydration because it’s packed with electrolytes, vitamins, and carbohydrates. There’s not anything else like it.”
McBride, a former attorney, said she searched for sports drinks that didn’t include artificial ingredients. Her son Beau is a young athlete who’s concerned about his hydration while playing baseball in high temperatures. McBride wanted to be cautious. After failing to find a sports drink they both liked, McBride researched and found chocolate milk helps hydration in athletes. So she started giving it to Beau after baseball practice.
“When I did some research, I learned that it was packed with electrolytes,” McBride said. “I didn’t know, and not a lot of people do know, because…