Digital marketing consists of all internet and digital non-internet channels for marketing. It mainly involves the use of internet media like websites, SEO, etc.
Today, there are over 1 billion active Internet users. As a result, the Internet also functions as a competitive marketing platform.
Marketers have added this new weapon to their fleet. The use of more digital platforms has brought more benefits than ever before. Not only SMEs but also large companies are investing in digital marketing. Want to know why?
Here are some reasons:
Compared to other marketing methods, digital marketing is very pocket-friendly. Small businesses usually run on small budgets and can be a daunting task to keep up with traditional marketing.
For example, every dollar Google ads The average return will be $ 2. This is a better option than printed ads and hoarding. Not only this, but by 2021, the amount of money spent on digital advertising around the world could reach $ 375 billion. This clearly shows that digital marketing can help you grow your business with less marketing costs.
Level the stadium
Traditional marketing has been used to limit the idea of competing with large companies, but not in digital marketing. Like other big brands, SMEs can get a lot of traffic locally and internationally if they choose digital marketing.
Traditional marketing forms such as printed matter and television advertising are very expensive and only major brands can afford it….