If one thing has become clear during the pandemic, it is the importance of digital marketing. As a result of Covid-19, more and more consumers have opted for shopping with an online retailer as opposed to purchasing in-store.
Internet marketing strategies aren’t new, but they’ve become a fundamental part of business practice within society, forcing marketers to adapt in order to keep their organisations relevant. If you aren’t already dedicating a significant amount of time and effort to maximising your online presence, you’re losing clients.
When the pandemic struck in 2020, if your online user experience was not up to standard while stores were forced to remain closed, how were you ensuring business functionality? Covid-19 forced many organisations to optimise their digital presence in order to keep business operations alive during isolation. This was something that started out of urgency but has evolved into somewhat of a requirement for most businesses due to its market accessibility and proven return on investment.
Here are some of the leading digital marketing trends that have surfaced out of the pandemic:
Companies can now target particular groups of people interested in a product or service when marketing online rather than focusing efforts on their entire customer database. Customer segmentation, which targets specific audience members instead of focusing on mass demand, has been shown to generate more…