A great content marketing strategy relies heavily on a B2B website as the central hub of activity. The website houses the blog, resources, guides, sales sheets, links to social media, videos, and other multimedia that are part of the content strategy.
For a content marketing strategy to be effective, the B2B website design must support and properly enable the content strategy. Whether you are building a website from the ground up or looking to update your website design, below are tips to help set the stage with your web design for a successful content marketing strategy.
If you know that your content strategy includes blogging or other resources, it’s essential that your B2B website design integrates those resources in a way that shows them prominently. If you are going to invest time and money into content creation, you want to make sure all website visitors can easily find and access those resources.
We recommend including the resources or blog in the top-level navigation as many users are familiar with turning to top-level navigation to access helpful resources.
Resources Set Up to Share
Your B2B content strategy includes creating fantastic content that you and your website visitors want to share. A strong web design makes it easy to share the content. This includes simple things like making sure each resource has its own url and image. Taking a step further is the integration of social buttons that make sharing easy, like the plugin AddThis…