ANIS HAZIM / pic by TMR FILE
Based on data collected from the DATAAsia Virtual Tech Conference and Expo hosted by Virtualtech Frontier SdnBhd, the lack of online marketing and e-commerce skills was seen by local SMEs when the Full Movement Control Order (FMCO) came into force. The biggest obstacle to success. VTF) Recently.
“Digital marketing is key to digitizing our business, especially during FMCO, where business operations and consumer movements are restricted. If your business lacks digital marketing resources, the current pandemic situation Given that, we cannot effectively reach out to our customer base, “said Jason Lo, VTF Digital Enablement Specialist and Founder.
Low also added that at virtual conferences and expositions, participants showed a keen interest in topics such as business innovation through cloud technology and building credibility for SME businesses through the B2Be Commerce Marketplace.
This is in line with post-event findings that non-retail companies are looking for the right solution to digitize their sales channels.
According to the participants surveyed, the sectors most hungry for e-commerce solutions are retail (21%), services (18%), and manufacturing (18%).
A common problem raised by participants regarding the lack of e-commerce solutions was the inability to identify suitable and reputable mentors in their respective industries.
“If the lack of digital marketing and e-commerce resources constitutes the top three areas of all sectors,…