DCT Abu Dhabi has successfully navigated the challenges of COVID-19 to help hotels in the emirate drive direct domestic bookings
DUBAI, United Arab Emirates, June 20, 2021 /PRNewswire/ — Sojern, a leading provider of digital marketing solutions for travel, today announced an extension of their partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) to drive further traveller demand into the Emirate using its Co-Op Marketing Programme. Following a successful pilot of the joint marketing programme, which has reached more than 3 million people so far, Abu Dhabi hotels have been able to increase direct bookings through a highly targeted, digital display and social media advertising campaign.
The hospitality industry has been heavily impacted by the pandemic but DCT Abu Dhabi has worked closely with the UAE government to launch a series of stimulus initiatives to support the recovery of the tourism industry.
“We were looking for ways to support the hospitality industry and navigate the economic challenges presented by the pandemic, and the partnership with Sojern helps us do just that, by supporting hotels in Abu Dhabi to drive direct bookings and improve room profitability,” said HE Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing at DCT Abu Dhabi. “DCT Abu Dhabi is committed to collaborative efforts between the private and public sectors within the local tourism industry to continuously support and drive tourism growth to the…