Webinars have become an extremely popular format to communicate, interact and relay information to clients, prospects and other professionals in the industry. With the research and insight provided by the ON24 Webinar Benchmark Report for 2021, there were staggering statistics and behaviors that marketers exhibited in the past year. For example, webinar attendees increased 251% compared to last year’s attendance numbers and the hours of webinar content consumed increased 290%. This shows that webinars are a valuable B2B marketing strategy and are worth implementing into your marketing mix.
But, to be successful at hosting webinars, there are a few best practices to follow to ensure that your content makes an impact, your audience will attend and return for more in the future or become a lead through downloaded assets.
In the webinar planning process, there are many moving parts but a key focus should be on promoting the webinar so that you can get as many people signed up as you can. In your promotional email, it’s best to send out an email that includes the date and time of the webinar, an enticing reason to attend and a link for registration. With data analyzed over the last few years, it’s shown that Tuesday, Wednesday and Thursday are the most effective days of the week to send out promotional emails. Emails sent out on these three days account for 63% of the registrations.
39% of registrants sign up more than a week in advance while very early…