What is the current state of affiliate marketing?
Is it still as profitable as we believe it was several years ago?
And should you even consider the promotion of your products through affiliate marketing?
Questions like these popping up on different forums may easily mislead you and make you doubt the profitability and efficiency of affiliate marketing.
When, in fact, affiliate marketing remains popular and expenses on digital advertising are only growing each year.
Product owners from different spheres (from grocery goods to B2B solutions) choose affiliate marketing to boost their sales.
And there’s a good reason for that:
Affiliate marketing ads are now done so professionally that you may not even be able to distinguish them from quality product reviews.
Do you still need more convincing?
Why Should You Set Up an Affiliate Marketing Program?
If you have a product, a partner program can be of added value to your marketing strategy.
Is your product already a big name?
Or, are you planning on cultivating it into a big brand?
Either way, setting up an affiliate program can help you achieve your goal.
If pursued seriously and with the right strategy, affiliate marketing can significantly increase the number of visitors to your website and boost your product sales or subscriptions.
There are plenty of success stories when brands successfully grew their affiliate programs and increased sales.
Let’s take an example of Kismia, one of the world’s largest dating websites.