LEAD School today announced the appointment of TBWA and PHD as its integrated creative and media partner. The mandate, won during a multi-agency pitch, will be managed from Mumbai.
TBWA and PHD are part of US based Omnicom group. While TBWA will develop strong communication, creative strategy and campaign for the brand across television, outdoor and digital media platforms, PHD will be responsible for media buying and planning focused on building a resilient digital footprint for the EdTech enterprise.
LEAD School’s Integrated System is a one-of-its-kind solution that provides tangible results in student and teacher performance across 2,000+ schools catering to over 8 lakh students across the country. Over the next five years, LEAD School is on a mission to make excellent learning affordable and accessible to over 10 million children across 25,000+ affordable private schools in India.
Anupam Gurani, Chief Marketing Officer, LEAD School said, “TBWA and PHD are admired globally for their campaigns that are testimony to their disruptive and digital-first brand storytelling and creative thought process. We are confident that this synergy will create a strong brand story for LEAD School which complements with our proposition of delivering a highly enriching and personalized educational experience to students, parents through our partner schools and teachers. We are excited to partner with TBWA and PHD in our…