TikTok’s looking to help brands tap into the latest trends – both on the platform generally and among business in their local region – with the addition of a new ‘Business Creative Hub‘ content showcase, which is now available to business accounts within the app.
As explained by TikTok:
“From listening to our business users, we found that a common challenge faced by many was a lack of inspiration for new content to post. It could be that a winning strategy used on other platforms isn’t having the same success here, or that you don’t know what’s trending and how your brand can jump on board.”
The new hub aims to address this need, with a showcase of trending content in three different categories, which aims to highlight creative, engaging use of TikTok clips by brands.
As you can see here, the hub, which is available via the ‘Business Suite’ section of the ‘Settings and privacy’ menu on the app (for business profiles only), is separated into two elements.
The first is a video showcase, which highlights trending content in three categories:
- The first feed, Trending: Business, shows videos from other Business Accounts in the same country, ranked by the total number of likes they’ve received.
- The second feed, Engaging: Business, shows a similar selection of popular Business Account content, but ranked by the level of engagement, measured by the ratio of comments to video views.
- The third feed, Trending: Community, shows videos from all account types, ranked by the…