Interconnectedness and technological disruption are going to be the hallmarks of Australia’s future trade in agricultural food exports, according to Meat and Livestock Australia’s (MLA) Singapore-based international markets general manager, Andrew Cox.
Speaking at the Australian Farm Institute’s ‘Agriculture and trade in disrupted economies’ conference in Toowoomba, Mr Cox said agricultural product marketers needed to adapt to a range of new drivers that were coming into play in the international trading world.
“We don’t know what tomorrow looks like, but we can identify a few trends that are likely to influence future demand cycles for our commodity products,” he said.
“An important one is interconnectedness. With Covid 19 we’ve all heard about the interconnected technology supply chains for electronics. In a way, food is the same. It has never been as interconnected as it is today.”
Mr Cox said another trend dictating international trade was the growing impact of technological disruption on the way consumers selected, accessed and sourced food products.
He cited as an example countries such as South Korea where consumers could place an order electronically for Australian beef from a refrigerator directly to the supermarket.
“We know that technology is disrupting the way we grow farm produce and the way it is processed, packaged, transported and tracked. But it is also disrupting the way consumers source meals and the way they consume media,”…