We all know that there are troves of data that exist online about us and our browsing, clicking, and spending habits. However, given all that information and the people that spend their lives on the internet, how do those who tailor the ads we see parse that information? As with many things these days, it’s useful to have machines to help.
RJ Talyor is the CEO and founder of Pattern89, an Indianapolis-based marketing firm using the power of artificial intelligence (AI) to help advertisers figure out what works and what doesn’t when it comes to the ads we see everyday. I spoke with him about how AI is helping marketers figure out not only who to target, but what elements to include in those ads.
Mary Juetten: What problem are you solving?
RJ Talyor: Traditionally, marketers have relied on educated guesses or A/B testing for their ad creative, costing time, money and effort. We’ve eliminated the need for these approaches using artificial intelligence (AI), predicting the creative – colors, copy, visuals and more – that will perform best for digital ads on Facebook, Instagram and Google.
By analyzing more than 350 billion data points across 49,000 creative dimensions, Pattern89 now predicts the creative insights that deliver…