While the NCAA, its member schools, Congress and the several states are all at various stages — not to mention points of contention — in passing and implementing rules for Name, Image and Likeness allowances and restrictions for college athletes, players themselves have a dizzying array of possibilities awaiting them in terms of capitalizing on the fame they have earned on the playing fields and courts of their respective institutions.
First, and simplest, are product endorsements, in a variety of forms.
While the old school standards of print, television and radio advertisements were most often offered as examples when first analyzing the impact of NIL, there are many more ways in which athletes can join in and earn money.
The still-growing arena of social media influencers, in which even those with modest followings could earn $0.50 or more per follower per post, is a market that figures to soon be flooded.
A number of those athletes will earn based on on massive numbers of social media followers, with the expected standouts in football and men’s basketball the choices that leap to mind.
For example, in one recent study performed by Athletic Director U, former Clemson quarterback Trevor Lawrence’s endorsement potential would have been $390,000 during his final season with the Tigers.
Those two sports, however, don’t have a stranglehold on earning potential.
Women’s gymnastics, basketball, volleyball, softball and tennis athletes…