It is all too easy to fall into a trap of signing up for an ever-increasing number of photography and business tools that entice you with the promise of better organization and communication but lay on costly monthly subscriptions. Shed that overhead and consider these free alternatives instead.
It seems as though every week a new product is released and marketed to business owners — from a new customer relations management (CRM) software that promises something new to marketing and social media tools, and anything else photography-related — which can quickly rack up the business expenses bill.
The subscription model is particularly hard to avoid as many companies favor that over one-time purchases, which helps them attract new customers because small monthly payments are easier to stomach than large single investments, and companies can continue to quietly withdraw money monthly even if the software isn’t being used. Not every photographer is business savvy, which is why it can be easy to subscribe or purchase more tools than is necessary, especially if they have fallen victim to an attractive sales campaign.
Regularly checking monthly income and expenses report — or at least creating a spreadsheet with all subscriptions — can help monitor what is actually essential to the photographer’s business and what can be canceled, while being open to free alternatives can help avoid future money being wasted. Sometimes, paid tools can make the process more complex than…