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Good morning, marketers, and can you do these two things for me?
First of all, I will continue to look back on the theme of coming back many times this year. The phrase “new normal” is already worn out.But we are actually facing marketers And Customers adapt to a world where they can revert to old habits, but they may retain many of the new habits.
Brands like Cynosure have discovered that virtual events have such benefits. It is unlikely that you will return to your previous face-to-face strategy. They are evolving. Customers accustomed to discovering and buying online aren’t going to give it up, but that doesn’t mean they won’t go to a store or restaurant again. The importance of physically close customers is back.
Aspects of these stories are described below. But what’s the second thing I want you to do? Download a new MIR Enterprise SEO platform. You know what you want to do.
How to virtually reshape the meaning of attracting viewers
When the laser and RF technology brand Cynosure’s live event team was closed in March 2020, it launched a whole new virtual event division, Cynosure University, as a way to stay in touch with customers. Josh Smith, National Field Marketing Manager at Cynosure, initially expected…