Let me be clear from the get-go– there are no rules for building successful startups. Anyone who tells you otherwise is either wrong or lying.
There is no rule book to follow that will guarantee the success of your startup. There are, however, many things you should avoid. If you do not avoid these mistakes, as a startup advisor I find that your chance of success decreases substantially. That said, here are three mistakes that are all too common among founders that you should avoid at all costs.
1. Waiting until you have your finished product to start your marketing activity.
This is such an important point and one that I find myself repeating to entrepreneurs I meet on a daily basis. Saying, “I don’t have a product yet. How could I do marketing?” uses the same logic as, “The train hasn’t left the station, how can I get on it?”
If you wait till you have a fully-baked product in order to start marketing, you have missed the train. By the time you are ready for people to use your product, you should have been building that audience for months.
Now, I know what you’re thinking. “I should market my product when it’s not even ready and give my competitors a head start?”
No one said anything about marketing your product, but there are many marketing activities you can do without even discussing your product. For example, does Red bull market the drink or are they focused on building the brand, which in turn sells drinks?
You can do the same. Make use of content…