If you’re using PrestaShop as the building environment for your online store, you might have begun to think about ways that you can improve the appeal and performance of your store. Every so often, any website will benefit from an update. For some, this will simply mean uninstalling unused modules, or improving speed performance. For other business leaders, improving the performance of a store will mean thinking about all aspects of performance, from how much time you’re spending on your marketing campaigns, to how much effort you’re putting into content creation and design. Let’s look at some ways to enhance your PrestaShop store’s performance.
Upgrade Design and Content
First, check your PrestaShop design. Does everything still look as modern and professional as when you first customized your template? Customer preferences and expectations can change pretty quickly in the world of Ecommerce. To ensure your design is up to speed, try reading some of the reviews left by your customers, to see if they mention a clunky or outdated website. You can also look at the sites of your competitors to see how yours compares. Remember to check on your content too. The copy and blogs on your website might be a little outdated right now. Improving your content with a quick refresh will help to make your company look more professional and current.
Work on Your SEO and Marketing
The best high-performing website will be able to attract plenty of new and potential…