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New Technology Enables Mid-Flight Optimization for Audio with Automated Recommendations to Enhance Campaign Performance
SAN MATEO, Calif.–(BUSINESS WIRE)–
AdsWizz, the global leader in digital audio and podcast advertising solutions, has expanded its tools with a new attribution solution. This solution for audio allows advertisers to accurately measure the impact of their ads and maximize the effectiveness of each campaign while it is still in progress. In a study of 600 campaigns that have used AdsWizz attribution technology, advertisers saw a 4.0% average conversion rate of ad impressions, and of the campaigns tracking purchase related conversions, 82% of advertisers were able to attribute a purchase to the audio advertising campaign.
“Audio is a hugely popular industry with fast-growing listenership numbers,” said Pierre Naggar, SVP Global Demand at AdsWizz. “The launch of our attribution solution brings to the audio industry measurement capabilities that have been driving the growth of display and video. Our tools allow advertisers access to data insights that they can plan campaigns against. We’ve made it easy for advertisers to tailor conversion metrics to best suit their campaign goals.”
“AdsWizz’s attribution solution has been instrumental in showing our clients the true value and power behind streaming radio and…