PartnerMatrix CEO Levon Nikoghosyan explains how the company’s affiliate marketing software platform can help affiliates and operators steer clear of fraud.
The industry (and company) I work in connects stakeholders from two different business sides: casino operators with iGaming affiliates. And in the six years since we’ve been providing a successful affiliate software solution, I’ve gained the expertise to pinpoint the three things that make or break a business in this industry.
First and foremost, getting a high ROI on affiliate marketing for your casino is guaranteed only by a solid strategy. Then comes the overall brand awareness and good reputation that affiliate channels can nurture. And last but not least, you need to keep the inherent risks in check and steer clear of affiliate marketing frauds.
Unfortunately, frauds and scams in iGaming are more common than one would like. Sometimes, the loss caused by a single scammer can reach stinging amounts of $100,000 or more. It’s easy to check this by taking a look at the casino complaints section of the affiliate portal AskGamblers, which is just one example of the many forums and anti-fraud communities around the internet.
Fortunately, advanced technologies and smart marketing strategies can come to the rescue. They help you minimise the risks and prevent affiliate scams. So does your own knowledge. So, before diving into the tools and strategies that can help you prevent fraud and create a more secure…