EL SEGUNDO, Calif., June 23, 2021 /PRNewswire/ — For the 2021 State of B2B Marketing report, Wpromote partnered with Ascend2 to survey 258 B2B digital marketers to identify what they’re prioritizing and where B2B orgs are still struggling. It’s clear that the customer-first, digital transformation fueled by the pandemic continues apace, as digital budgets continue to go up and marketers look to build better customer experiences and opportunities to engage on digital channels.
“We’ve seen B2B brands lag behind B2C in digital for years, but 2020 sped up the clock and forced B2Bs to take a hard look at their digital strategy,” explained Wpromote’s Chief Relationship Officer, Mike Stone. “This data backs up what we’ve been seeing out in the market: the most successful B2B brands have recognized this as an opportunity and taken the initiative, building out mature digital strategies in record time and are now capitalizing on those 2020 gains.”
Key findings from the report include:
- 68% of B2B marketers report that they expect digital marketing budgets to increase
- 42% of B2B marketers do not have a plan in place to handle data privacy changes
- The most important objectives for B2B marketers are increasing customer engagement, improving customer experience, and improving brand awareness.
- Producing quality content, improving customer experience, and delivery of quality leads top the list of challenges for companies with annual revenue of more than $10M
- Social media,…