B2B content marketing helps to expand your audience, develop your brand, drive sales and raise awareness.
How To Do B2B Content Marketing Right
Content marketing remains one of the most powerful and cost-effective means of B2B lead generation. Here are 10 ways to do B2B marketing right:
- Set objectives
- Identify your ideal audience
- Create buyer personas
- Run a content audit to identify gaps
- Brainstorm content ideas
- Use keywords, search intent and topic clusters in your content strategy
- Develop new content ideas consistently
- Choose the right content types.
- Audition your content using social validation
How To Promote Your B2B Content
To get data to answer that question, KoMarketing Associates partnered with research firm Ascend to conduct the Measuring Content Marketing Performance Survey. 193 B2B marketing professionals participated in the worldwide survey.
Conversion rate and traffic are the most important content marketing metrics. About half of B2B marketers agree that conversion rate (50%) and website traffic (46%) are among the most important metrics to consider when measuring the overall performance of a content marketing strategy.
Over 50% Use 3 or more marketing tech tools for content marketing measurement.
Two-thirds (66%) of marketers operating in the B2B channel find it difficult to measure the performance of a content marketing strategy compared to only one-third (34%) who find it to be either moderately or extremely easy.
57% describe this difficulty as…