As pest season heats up, bringing with it high consumer demand for pest control services, now is the time to ensure your marketing plans are up to snuff for the busiest time of the year. While many homeowners may have forgotten about the timely return of these summertime pests, I would be remiss to not acknowledge that this summer is not business as usual.
While vaccine rollout plans are providing a clearer timeline for a COVID-19 pandemic recovery, a recent Marketing Dive article states 2021 is set to be another volatile year for marketers. Although we will certainly continue to feel the pressure of last year’s long-lasting effects, there are steps business owners can take now to get their summer marketing plans in tip-top shape as we gradually transition toward a post-pandemic world.
START OPTIMIZING. SEO is still one of the best customer acquisition strategies for locally focused businesses, according to Forbes.com, yet a study from Small Business Trends found only 30 percent of small businesses actually have an SEO strategy. With the arrival of summer pests just around the corner, residential and commercial customers alike will undoubtedly start looking for a pest control company, so it’s crucial to ensure these folks know where to find you. But with the internet continuously growing by millions, if not billions of webpages per day, that may seem like a daunting task.
Ahrefs conducted a study of almost a billion webpages to discover how many are completely invisible…