Turner Price B2B food marketplace brings ecommerce to catering
Family-owned delivered food wholesaler Turner Price has launched the UK’s first wholesale B2B foodservice marketplace to give caterers instant access to more than 10,000 new products, with the ability to scale rapidly to meet growing customer expectations.
With the marketplace, Turner Price hopes to stock 50,000 products by the end of the year and has already seen record website traffic.
Accustomed to the ease, convenience, and efficiency of the marketplace model in their personal lives, many food and beverage wholesale buyers are starting to question conventional B2B purchasing methods. Today, 80% of B2B buyers expect a similar experience offered on B2C websites, with roughly 50% of B2B buyers preferring to make work-related purchases on B2C sites.
Knowing that the traditional wholesale model has restricted customers in what they can order, first-mover Turner Price is launching a marketplace to respond to their customers’ evolving expectations and to deliver them near limitless choice.
The marketplace will bring together experienced sellers that offer customers food, catering equipment and accessories, tableware, kitchenware, clothing, specialist food and drink, and more.
Using the Mirakl Marketplace Platform has enabled Turner Price to seamlessly blend first-party and third-party products, ultimately providing a simple and elevated shopping experience for their customers with the…