I had no budget for staff — much less marketing — when I started my law firm. My method for attracting customers was to accept any client I could confidently serve with my legal know-how. I employed the “whatever sticks to the wall” method of marketing, which was desperate and time-consuming (picture me lining up text boxes on Canva for hours on end).
From my failures and successes, I’ve found that I am most consistent in marketing in a way that feels strengths-aligned. Specifically, I enjoy public speaking and presenting, which has led me to market using these strengths. Other people excel at writing, love being in front of a camera, or distilling complex information. Identify your strengths and use them!
As my firm has grown, I have streamlined my marketing. Here are five ways to market your business, based on your strengths, for free (or a minor investment).
If presenting is your jam, or you have the gift of gab, consider recording podcasts to share your knowledge. I don’t want to produce, host, and edit a podcast, so I prefer to be a guest speaker. Reach out to podcasts and pitch them to talk about your legal subject matter. I created a one-pager that allows me to pitch various podcasts, and it has successfully helped book me on podcasts such as Lawyerist and Maximum Lawyer. This year, I have spoken on over 20 podcasts. If you do not have the network or confidence to pitch podcasts, don’t let this stop you. Creating your own podcast is a…