Start-up Bambuser that specialises in live stream shopping events has been crowned the 2021 LVMH Innovation Award overall winner.
Bambuser aims to bridge the gap between online and offline buying experiences and allows brands to host live shopping sessions online with influencers or sales associates. These shows are hosted natively on the brands’ websites, enabling them to own the look and feel of the experience and manage conversations, data and check-out. The start-up’s clients include Parfums Christian Dior, Ted Baker, Farfetch, Frame, Tommy Hilfiger and LuisaViaRoma.
The start-up was chosen as the overall winner of the 2021 LVMH Innovation Awards by Bernard Arnault, LVMH chairman and chief executive officer, Toni Belloni, LVMH group managing director, and the members of the selection committee.
As winners, Bambuser will receive six months of “personalised support” as part of LVMH’s accelerator programme, ‘La Maison des Start-ups,’ based at the Station F start-up campus in Paris.
Commenting on the win, Sophie Abrahamsson, chief commercial officer at Bambuser, said in a statement: “At Bambuser we are on a mission to change retail. We are so proud to contribute to do this with the LVMH Group. Any start-up needs more than just a mission to succeed: a dedicated and highly skilled team that doesn’t take no for an answer, and that one important customer who believes in you and wants to trail-blaze with you, and that is what LVMH is to us.”