In May of this year, one of the biggest events in the crypto and blockchain world, Consensus 2021, debuted “Long the Metaverse,” a VR exhibition featuring dozens of crypto artists at the heart of a financial movement. It launched in collaboration with producer Godfrey Meyer and curators Annissa, Justin, and Decryptolorian of the $WHALE community. Every day during Consensus, they hosted 30-minute roundtable talks in the metaverse, accessible via a PC browser or VR headset. They discussed both works of art and the world of non-fungible tokens (NFT).
Right now, it seems that big brands from a variety of industries are dipping their toes into the metaverse. Consensus linked itself strategically to the word “metaverse.” Louis Vuitton released an exclusive capsule collection that featured the League of Legends universe, including special Prestige skins for the League of Legends Champion, Qiyana.
Just like many in the early 2000s thought they would never need a social media presence (many leaving it in the hands of their summer interns manage and setup the corporate social media accounts), brands in the 2020s will need to start setting up metaverse teams that will help them enter the era of Web 3.0.
One thing is clear, some brands are ready to play and stay in the metaverse.
The Metaverse Is Evolving