According to Emailmonday, in May 2021, 51% of companies are currently using marketing automation and more than half of B2B companies (58%) plan to adopt the technology.
Although marketing automation has become an essential tool for marketing in today’s digital world, you aren’t alone if you’re not sure of what marketing automation means exactly or how it can benefit your small business.
So, let’s start with a brief introduction:
What is Marketing Automation?
Marketing automation is the use of software that enables marketers to automate their activities.
Automation empowers marketers across many different industries and organizations, by saving them countless hours of tedious labor, preventing human error, and improving their customers’ experiences. This might include simple tasks like setting up an automatic welcome email that will be sent to every new contact in your database or developing more complex, multichannel, digital marketing campaigns.
Bruce Swann, senior product marketing manager for Adobe Campaign told us that “marketing automation doesn’t have to be complicated or intimidating: You can start small.” Depending on the aims and activities of your marketing team, marketing automation can be as simple or as complex as you require it to be.
What can marketing automation be used for?
According to invesp, 92% of marketing automation users said their main goal was to improve their qualified lead pipeline, closely followed by…