The jury is still out on what makes Gen Z’ers tick, but while the research is still ongoing there is much evidence to suggest that a marketing strategy utilizing machine learning is exponentially more effective with the next generation.
One thing is abundantly clear to every marketer worth his salt; Gen Z customers are “ninja-level” efficient at swatting away regular ads and pop-ups. They are strongly immune to hard sales and obvious sales content.
Despite all the difficulties that marketers are facing in reaching a wide Gen Z audience, Jonathan Jadali, CEO and Founder at Ascend Agency has found great success in leading Gen Z-focused startups to victory in this marketing struggle.
So what makes the typical Gen Z customer tick and how can businesses and startups build a brand that is appealing to them, utilizing cutting edge technologies?
Jadali shares the ways in which he has used a data and machine-learning strategy in getting many of his clients from obscurity to domination of the Gen Z market.
Train Your AI To Get A Bit Messy Sometimes
Content, as they say, is king, but the wrong kind of content isn’t even fit to be a pawn in this game. To get startups headed in the right direction, Jonathan often helps direct his clients at Ascend Agency on creating the right type of content for the right type of client.
While most brands are focused on putting out well-curated video and image content in a…