Local businesses rely on word of mouth and walk-in traffic to succeed. These days, word of mouth has moved online. It is indexed by a search engine and served up whenever a potential visitor looks for a topic connected to that business.
A business that wants to appear at the top of the search engine results list uses local SEO like today’s word of mouth.
Before we answer the question, “What is local SEO,” here are some statistics for you from Social Media Today.
Do you know these local SEO statistics? According to data from 2019…
- 97% of search engine users looked online to find a local business?
- 72% of consumers searching for local businesses visit stores within 5 miles of their location?
- Nearly half of all “near me” searches end in a store visit?
- Eight out of 10 people use Google Maps to find business locations
Although this data is two years old and COVID has changed business, local SEO needs have become more important, not less. Also, as the country opens up, local SEO remains a vital part of acquiring customers. These statistics are a good starting point.
If you aren’t taking advantage of SEO, you’re missing out on one of the best tools people use to find businesses like yours.
What is SEO?
SEO stands for search engine optimization. It’s a marketing practice that increases your website visitors by pushing your site to the top of a search engine results page (SERP). Any time someone searches for a particular keyword or phrase related to your business, SEO helps…