There is a fundamental difference between having a mobile presence and being mobile-first. While we admit this is hardly ground-breaking information, the push of Covid-19 into a near full digital world has undeniably sped up the process – so much so that mobile commerce (m-commerce) now accounts for around 35% of all online retail transactions.
But how is the retail world adapting to the next gen of mobile shoppers? Are retailers doing enough to get ahead of the curve and, if not, what are the consequences?
Advantages of m-commerce for retailers
So, you may be wondering, what is the difference between m-commerce and e-commerce? E-commerce refers to buying and selling online in a far more general way, whereas m-commerce deals specifically with mobile commerce. So that’s people buying and selling from their mobile phones rather than a desktop or tablet. Both should be treated as separate channels and have their own strategies for retailers to find success.
When it comes to the advantages of m-commerce, retailers really don’t need to look too much into it. Considering 79% of smartphones users have made an online purchase on their mobile in the last six months, not having a m-commerce strategy could be hugely detrimental for a business.
Not only does m-commerce accelerate the customer journey, but it also allows you to better understand them. Where consumers used to walk into a store, buy something and leave, m-commerce can use data to give you a better idea of what is…