YouTube has posted a new video which provides some key tips on how to build your audience in the app, and sustain performance over time.
The tips come from Rachel Alves, who currently works as a Product Manager for Recommendations at YouTube, but had previously been part of the platform’s performance analysis team, which saw her examine thousands of channels to identify key growth trends and tips.
That puts her in a unique position to highlight the most important elements – here are Alves’ top five channel-building tips.
1. Build Your Channel Around an Audience
Alves first key note is somewhat obvious, but also important from a branding and consistency standpoint.
Before anything else, you need to consider the audience that you’re trying to reach, and what they want to see, both now, as well as what they will want to view in future, in order to keep your posts relevant, and keep viewers coming back.
“Think about who’s watching your channel, what they’re interested in, and how those interests are likely to change over the course of 6 months, to a year, to two years, if you’re in this for the long term.”
Alves says that trying to tap into short-term trends may work to get you some good stats, but that won’t be sustainable over time, so you should be looking to build around people and their interests, and adjust as those interests change.
Alves says that you need to do two things in order to grow:
- Attract new…