As a business, it’s important to stay in front of your customers where they are, not where we want them to be. And with one billion monthly active users, you can bet that a good portion of your customers are on Instagram.
Combine that with the fact that video content fosters more engagement, connection, and trust, and you can see why Instagram Reels has become a marketing tool for businesses.
In this post, I’m going to explain what Instagram Reels are and why businesses use them, and then dive into:
- How to create Instagram Reels for your business account.
- Tips to get the most out of your Instagram Reels.
- Instagram Reels ideas and examples to help you build your brand.
Why Instagram Reels?
Social media has played a role in turning the buying “funnel” into more of a “web” of different places your customers use to find products and services. Instagram is one of the fastest growing out of all these social platforms with one billion monthly active users and 500 million daily users. That’s a lot of potential customers!
In addition to the fact that it’s video content, Hootsuite found that on days when they published Instagram Reels, they saw spikes in overall engagement.
What are Instagram Reels?
Reels is an Instagram feature, available in both iOS and Android, where you shoot, edit, and share 15- or 30-second videos. Unlike Stories but very much like TikTok, Reels offers sophisticated editing and video processing tools. You can overlay music, speed things up…